seo services
Our Search Engine Optimisation Connects
The Right Customers To Your Business More Often
SEO SERVICES
Our Search Engine Optimisation Connects
The Right Customers To Your Business More Often
Search Engine Optimisation (SEO)
What Do SEO Services Do?
Search Engine Optimisation is all about improving a website’s visibility and authority so that it appears as high in the search engines results (like Google, Yahoo, Bing etc.) as possible.
Search engines rank sites based on how useful they are for their users. They analyse and index websites based on hundreds of different ranking factors and signals.
Understanding these factors and signals and combining these with your industry and business context is how our SEO services help businesses increase their website traffic, conversions, and ultimately, their revenue.
Why SEO?
Increases Quality Leads
Sustainable and Ongoing Leads
Boosts Your Credibility
Gives You a Competitive Advantage
Customers Will Love Using Your Website
Local SEO
Nearly 20% of searches in Google are location influenced. That’s a staggering number when considering the scope of what Google is used for.
We take advantage of this by building you a unique SEO strategy that is designed to put your website in front of the people searching for what you provide in your localised area.
Local citation seo
Part of this strategy is to increase your website's geographical location signals. We help this by building your presence in listing sites like: Google My Business, Apple Maps, and Local Directories among others .
on-page seo
We optimise the structure, keywords, and content on your website to ensure they work together to increase your website's rankings for local searches.
content marketing seo
We use content as an integral part of your SEO strategy. We test and measure the type of content your customers engage with and consider how they interact with the content to design a conversion-driven SEO strategy uniqe to your business.
Our SEO services create marketing strategies that work 24/7 to find you customers
Increase Your Rankings
SEO Services
research + analyse
We thoroughly analyse your website, competition, and industry to ensure we know where the opportunities are.
website structure
We optimise your websites structure to improve ranking signals and user experience,
content creation
We create and revise content to ensure that you capture the customers looking to buy from your business
link building
We source and build high-quality links to improve your ranking factors. and authority
Either YOU Get Found or Your Competition Gets Found
Your website is either visible to your potential customers or your website sits around gathering dust.
Optimising your website to show up in search engines is vitally important to find online customers.
Investing in SEO can help you outrank your competition and capture those high-value leads.
The Best SEO Management
Finds YOU Profitable Leads
Why Choose Us for Your SEO Management in Melbourne?
Your Choice SEO Agency in Melbourne
- In-depth research and individualised SEO strategy – no one size fits all
- Dedicated SEO expert – speak to the same person every time
- Only use the highest-quality and industry relevant backlinks
- Nothing is hidden – we’ll help you understand what we are doing and where we are going
- Monthly performance reports broken down with explanation with strategy restructure opportunities (when needed)
- No lock-in contracts
Other SEO Agency
- Use a one-size-fits-all SEO strategy no matter the business or industry
- Generic keyword research
- Passed around through a support team, rather than having a dedicate expert assigned to your business
- Low quality backlinks – this has the potential to penalise your website.
- Automated performance reports that you have to decipher yourself
- Lock-in contracts
SEO Boosts Your Credibility
It says a lot about your business when search engines that spend billions of dollars trying to give their users the best and most relevant content put your business in front of their customers.
People trust search engines to help them find what they’re looking for.
If you’re showing up in their searches, then they know other users trust and use your business.
This kind of credibility creates more sales!
SEO Website Audit
Site Structure Audit
We look at how your site is set up to make sure it is optimised for and sending the right signals to the search engines
Backlink Audit
We audit your current link structure and suggest backlink opportunities
Keyword Audit
We audit the keywords on your site, and your competitors site, to discover keyword opportunities
Content Audit
We audit the content on your website to make sure it is relevant, optimised and assess where the content opportunities are
Conversion Audit
We audit how your conversion opportunities are performing and offer oppotunities to increase these
Why We Love SEO for Small Businesses
It levels the playing field!
Ranking a website in the search engines is achievable for businesses of all sizes.
The complexity of your strategy might differ, but increasing a website’s traffic is there for all to enjoy.
Reap The Ranking Rewards
Impressive rankings are nice, but rankings on their own don’t increase sales.
It’s about getting your phone ringing and your email enquiries dinging with leads that actually make a difference to your business.
That’s why our SEO strategy focuses on leveraging high-converting traffic that result in leads.
What Could You Do With Extra Revenue?
- increase profit margins
- hire new staff
- upgrade equipment
- reduce your current marketing costs in other areas
- grow and scale your business
- increase the saleability of your business
If You're Targeting Everyone,
Then You're Targeting No One
We’ve heard this too many times…
‘My websites ranks highly for this keyword, but it doesn’t bring me in any clients’.
That’s because… Not All rankings Are Created Equal
Be wary of SEO agencies that claim to get you to rank on page 1 of Google. Most SEO companies worth their weight will be able to do this with a related keyword, but that doesn’t mean that they will rank you for keywords that your highest-value customers are using.
In fact, some out there take this a step further and will rank your website for keywords unrelated to your business because they are easy to rank for (low competition) which helps their rankings graphs look good, but this doesn’t help you increase revenue.
It’s vital to know how to leverage the rankings that can make you money – that’s what makes a difference!
You need an individualised SEO strategy that finds, targets, and leverages highly profitable rankings – not just any ranking.
This is what we do! We help businesses THRIVE not just survive.
Good SEO Structure Helps Customers Love Your Website
A poorly designed site is the quickest way to lose a customer.
Unfortunately, in the online world, first impressions really matter!
When a customer lands on your website, the aim is to not lose them!
A website that is carefully designed with SEO in mind helps users move quickly and effortlessly through your site to find exactly they are looking for.
One Size Doesn't Fit All
We don’t use a one-size fits all SEO strategy! Why? Because not every strategy works for every business and industry.
Unfortunately, there are too many SEO agencies (not all, but still too many) out there using a rinse, lather, repeat approach to their SEO.
Your SEO management should be tailored for you and your business.
Do It For The Search Engines
A website structured for SEO helps your website rank higher in the search engines.
That means that your are more likely to be seen by more people, and more people leads to more revenue.
Excellent SEO structure helps search engines understand what your site is about and who they should put your website in front of.
When this is done well, we influence the search engines to put your site in front of your highest value customers.
Don't Let Your Website Become a House of Cards
In the past, ranking websites was, to be frank, pretty easy.
But, search engines (and their users) are more sophisticated than ever. The techniques that worked then certainly don’t work as well now.
In fact, search engines will often penalise sites that try and rank with quick and dirty techniques.
That’s why it’s important to have an SEO consultant that knows how to rank your site in a reliable, sustainable and safe way.
Some SEO service providers create websites that become a house of cards. It all starts out well, but the website tumbles down the search engines.
As always, quality, expertise and integrity are important.
FAQ
Most frequent questions and answers
The bottom line is it generates ongoing leads, sales and revenue.
SEO is a long-term sustainable way to get your business in front of ready to buy customers.
Unlike paid advertising and cost-per-click campaigns, which only work when you are active paying money to appear in front of users, SEO works to help you show up in the search engines over and over without you having to pay for users to to see or click on your website.
Compared to other marketing strategies, SEO can be cost effective, long-lasting and sustainable! The work and effort put into SEO often compounds over time. See it as an investment in your business.
If you are looking to find more customers and grow your business, then yes!
SEO is one of the best long-term investments you can make in your business. It puts your business’ website in front of the right customers without having to pay to appear in the search engines and cost a fortune for low converting cost-per-click advertisements.
Search engines love content that helps their users find what they need. SEO is all about understanding who your customer is, what they are looking for, and then creating the content they are looking for so the search engines put your business in front of these customers for FREE!
Essentially SEO helps give the search engines what they want for their users, so we can turn them into potential customers.
Increased Leads
If you are looking for an SEO consultant, then it is likely that the reason you are doing this is to create more leads. More leads means more revenue, so tracking revenue is one of our favourite ways to see how effective SEO is.
Regular Reports – with explanation!
It is important to understand that SEO is usually a long-term strategy, but it certainly can have short-term impacts. This is why continuous tracking is important.
The problem is…
…some SEO agencies create generic reports that can be confusing and hard to read which makes it hard to know what impact your SEO is having (unless you have SEO experience), honestly there are some agencies out there that would prefer you not to know how to read these reports.
This is why with any SEO services that you employ, you need to ensure that their reporting comes with clear and easy to understand explanations. That way you can ensure that your investment is going to give you positive returns.
This is why we provide easy to understand explanations with all of our reporting and why we are always happy to discuss any reports with any of our clients. That way you know what you are paying for and the impact it is having.
Unfortunately, this isn’t a straight forward answer. Cost depends on what is included in the service. Generally, you can expect prices to start at a minimum of a few hundred dollars.
Keep in mind that cheap services are not always worth it, but at the same time, some companies charge way too much for the services that they provide – and get away with it!
That’s why we offer of a free SEO services review to let you know if your are getting value out of your current SEO services and how much you should be expecting to pay.
Our prices are very reasonable, especially for the quality we offer. We are committed to trying to deliver more value to the business than we charge.
Get an SEO review or quote.
There are a number of factors that impact how long it takes for SEO to work.
– The competitiveness of keywords and industry
– The sites current rankings, authority, structure and content
– Previous optimisation or penalties applied to a site.
In short, some SEO you can see the impact of within a few weeks and other SEO can take a few months before you see the impact.
We are happy to talk you through how this would work for your individual situation.
SEO is where your website and its content are found and ranked in the organic (non-paid) search engine results.
SEM is essentially pay-per-click. This is where you pay money for your website to appear in the search engines. If you turn off the money, you turn off your website being found.
Both strategies can achieve business-changing results, but there are clear pros and cons to both to consider.
Your website ranking is determined by a huge number of ranking factors. These factors continue to evolve and develop as search engines refine how they pair the most relevant websites to their user’s search attempt.
To simplify how search engines rank a website, they look for:
– How relevant and useful your website’s content is for their users
– How trustworthy and reliable your website is (including other websites that are linked your website).
Immediate Benefits:
– It’s what search engines (like Google) and your users expect
– increases visitor engagement
– lowers user bounce rate – keeps them on your page and off a competitors
– gives a good user experience
– gives the search engine bots a good experience
– rank higher in the SERPs (Search Engine Results Pages)
Long Term Asset!
Not many business owners consider there website to be an asset, but creating a website that has high-quality SEO content is a saleable asset and can add a significant amount of money in a sale of the site or attached to the sale of a business. SEO is a great long-term business investment!